Manipulation as a rhetorical argument in Chekhov’s poetics

The article presents the experience of a discursive-oriented approach in study works fiction and is devoted to manipulation as rhetorical argument. Summarizing results studying literature from perspective communicative strategies required describing text strategy its connection with discourse. analysis carried out by means solving problems: classification external internal factors effective communication, comparison argumentative literary characters results, establishment genre transformation. interpretation influence result disparity settings heroes, communication heroes conducted article. author’s point view positions metasense meta-observer allowed authors establish between methods perlocative organization pervasive program. differences story are explained allusive illustrative discursivity. comic modality work showed discrepancy which revealed role transformation based on synthesis vaudeville, farce, social сomedy. Chekhov’s poetics became possible basis humor semantic gaps.